Earned (public relations, free publicity, unpaid partnerships & community)
• Build and maintain strong relationships with local media, press and influencers to generate positive free publicity.
• Develop local PR moments, press releases and media opportunities, including around the brand relaunch.
• Identify and develop unpaid partnerships and collaborations with local businesses and organizations.
• Coordinate local community and give-back initiatives, and represent Aruba Aloe at relevant events and networks.

Online (website, email & social)
• Create and coordinate local content for social media, website and email, in close collaboration with the global Brand Marketing team.
• Maintain and update local website content and coordinate email communications when needed.
• Translate global online campaigns into relevant local messages and activations.
• Capture events, activations and partnerships in content that drives online engagement.
• Maintain the internal staff website and coordinate internal communications, including newsletters.

Retail
• Coordinate the implementation of marketing materials, campaigns and in-store activations across our stores in Aruba.
• Ensure consistent brand presentation across all local retail touchpoints, including the rollout of our new brand identity.
• Regularly visit stores to monitor brand presentation, identify improvements and ensure marketing materials are correctly implemented.
• Collaborate with retail teams to improve brand visibility and the customer experience in-store.
• Coordinate seasonal store decorations and displays for holidays and special occasions, in line with brand guidelines.

Team Lead Local Marketing & Events
• Organize and coordinate the day-to-day local marketing activities, working hands-on alongside the team.
• Provide daily direction, support and practical guidance to the Junior Marketing Specialist, and lead by example.
• Coordinate local marketing planning, priorities and timelines in alignment with the global Brand Marketing team.
• Monitor progress and quality, and address day-to-day issues.
• Ensure smooth collaboration within the local team, with the Brand Marketing team in the Netherlands and with local stakeholders.
• Keep the Brand Marketing Manager informed on activities and results, escalate issues that cannot be resolved locally and provide input on team performance and development.

This role requires a creative, hands-on marketeer who enjoys connecting with people and turning brand ideas into memorable local experiences.
• Creativity & brand understanding
• Planning & project management
• Relationship building & networking
• Communication & presentation
• Hands-on leadership
• Result orientation

Aruban joy

We bring positive energy, genuine human
connection and openness into everything we do. We create an environment where
people feel welcome, respected and proud to work together.

• Energy & Fun: Creates belonging
• Openness: Encourages open dialogue and feedback

The best even better

We are proud of what we do and never stop looking for ways to improve. We learn, take ownership and continuously raise the bar—for ourselves, our products and each other.

• Growth Mindset: Develops people
• Ownership: Empowers ownership
• Professionalism: Sets clear expectations and addresses issues early

From the heart

We care for each other, our customers, our community and our planet. We act with respect, responsibility and genuine care, knowing that the way we work matters as much as the results we achieve.

• Care: Builds strong teams
• Responsibility: Leads with integrity

Education
• Bachelor's degree (HBO) in Marketing, Communication, Event Management or a related field
• Equivalent relevant work experience may be considered

Experience
• Proven experience in marketing, event management, brand activations and/or PR, with the ability to independently manage projects from planning to execution.
• Experience coordinating colleagues and external partners; experience leading a team is a plus
• Good understanding of the Aruban market and local community; an existing local network is a plus

Technical skills
• Excellent written and verbal communication skills in English and Dutch; Papiamento is a plus
• Experience with social media and Microsoft Office
• Flexibility to work outside regular working hours for events when needed